A logo is the first impression you have on your audience, and no, it’s not limited to a business only. Building a personal brand also requires you to have a logo. Why? Because a personal brand logo helps in capturing your work ethic, your creativeness, and your individuality, all with a design that is made just for you.
A personal branding logo helps people in identifying your business, who you are, and how you stand out. It helps you build an identity, and for personal branding, identity is key. It helps you distinguish yourself from your competitors and be recognized as an expert individual.
So, how to create a personal brand logo? Some might ask you to go with the current trends, be minimal, be chic, or be loud. But as it’s your personal brand, just be YOU. There is no right and wrong when creating a personal brand logo, but you do need to incorporate your personality, your target audiences’ preference, and still be unique.
Creating a personal brand logo allows you to be as expressive as you can because ultimately you are the one telling your story. Thus, we have come up with 9 simple tips that can help you better express yourself and portray your excellence through your personal brand logo. Let’s get started!
Are you new to Personal Branding? Check out our Step-by-Step Beginner’s Guide here.
Tips to Create a Personal Brand Logo
1. Choose the Color Scheme
This might be the most vital decision you have to make when creating a personal brand logo. The color scheme you choose for your logo could have a huge impact on how your audience perceives it. Thus, don’t go with your favorite color, instead choose a color that speaks about the kind of work you do, expresses your field of interest, and connects with your customers.
Colors help in catching the eye and focusing on what’s important and what isn’t. You must all be aware of the psychology of colors and how it plays a significant role in determining the feeling that a color portrays. For example, red color portrays power, love, and terror, whereas green represents peace and harmony. And this might be different for every person.
Colors not only generate feelings, but they also hold cultural importance. Thus choose a color that is suitable for your business, your vast audience, and your brand.
2. DON’T Complicate it – Simple is Best
Another important characteristic you need to keep in mind when creating a personal branding logo is simplicity. A logo is for your audience, how they perceive it, what do they understand, and something to remember you by. Creating a complicated logo is a big no for any business, organization, or personal brand. Why? Because it displays clutter, noise, and too many elements, all of which are disliked by the viewer.
Many big brands like Apple, Nike, Coca-Cola, etc have the simplest logos. They have used the minimalistic design technique to portray their message with a few elements. Such logos also express diversity and are accepted universally.
Having a Personal Brand can benefit you in different ways. We have listed them to motivate you to work more on your brand. Check them out here.
3. Make it Very Symmetric
There are many reasons why you need to create a symmetrical personal brand logo. A symmetrical logo not only promotes minimalism but is also aesthetically pleasing. The human mind seeks to organize everything it sees, thus a symmetrical logo creates a sense of balance and peace for the human mind and produces positive vibes as well.
Although a symmetrical logo might be a safe way to go, it is still considered visually pleasing. For some viewers, your logo might seem a little boring. Thus, it’s important to keep your brand message in mind when designing one.
4. No Design Cliches – Very Important
When designing a logo for your personal brand, it is important to create a few drafts, do your research, and come up with something unique. Personal branding helps you to convey your personality, skills, and knowledge to the world, thus your logo should be as unique as your individuality.
A sure way to avoid design cliches is by exploring the internet and observing what your competitors are doing. This search is more about avoiding repeated designs rather than taking inspiration from someone else. It can also be advantageous if you do a survey with friends and family regarding your design and see if it reminds them of someone else.
Avoiding cliches also means don’t be conventional, a content writer doesn’t need to have a pen or paper in their logo, similarly, a medical logo doesn’t need to be white and red. Think out of the box and be unique.
Want to market your Personal Brand in the best possible way. Check out our Comprehensive Personal Brand Marketing Guide.
5. It Should Portray Some Meaning
Your personal brand logo defines what you are and what you do. It creates an image in the audiences’ mind regarding your professionalism and work ethic. Thus, it’s important that your logo holds a meaning that is related to your profession or your personality.
When making a personal branding logo, you can take inspiration from your name, from your work, or your qualities. Encompassing all these elements while designing your personal brand logo will help you create an original design that is suitable just for you. Take as many opinions as you can and try not to be too rigid or literal when adding meaningful elements to your logo.
6. Use Custom Typography
Another way to stand out and have a unique personal brand logo is by using custom typography. Fonts also play a major role in adding meaning to your logo. The type of font you choose portrays your brand’s image. For example, going with a bold font displays power, professionalism, and seriousness, whereas using a scriptive font would display a casual and friendly tone.
There are two major font types: serif and sans serif. But these are very common and most brands use them. Thus, to stand out you can create your custom font. It will be unique to your style and personality and will be different for your audience as well.
7. Including Personal Brand’s Name is Important
Your personal brand logo doesn’t always have to be a symbol. You can also take inspiration from your name or incorporate your name in the logo.
Why do we say it’s important? Because as your personal branding is about you, having your name on your logo just makes sense. If your name is unique or has a relevant meaning behind it, you can add your name or just the initials with a few elements to create a timeless logo. It is also easier for your audience to connect your logo to your personal brand.
Do you want to see improvements in your Personal Brand? Check out 7 Actionable Tips on How to Improve Your Personal Brand.
8. Try Telling a Story
This is a crucial part of designing any personal brand logo. When you are creating several drafts for your personal brand, you need to keep in mind what you want to incorporate in your logo. Your sense of humor? A hidden message? Or your professional side? This is where you decide the image of your personal brand and how your target audience is going to perceive it.
It’s important to stay true to yourself, add in your heritage, or your qualities, something that your audience can relate to. This doesn’t mean that your logo design has to be complex and consist of different elements, you can also use negative space, clever initials placement, etc to tell your story.
9. Make it Ever Green
Rebranding your personal brand every few years should not be an option. Although, it’s hard not to keep up with the current trends, frequently changing your personal brand logo could mislead your target audience and change their perception about you as well.
A logo represents your brand and your excellence. It is also a way your audience remembers or recognize you. Once you have a solid client base, a logo will greatly help in brand recognition. Rebranding your personal brand logo is not only a costly procedure, it also requires you to put the effort into building that same image again.
Thus, one of the most important tips when creating a personal branding logo is to make it timeless. Work with the basic elements, such as geometric shapes, symmetrical designs, contrast colors, etc to make your logo stand out in any era and still be trendy.
Final Words
Creating the right personal brand logo can have a huge impact on your brand. A logo helps you encompass all your qualities, your work ethic, your field, and your uniqueness in a simple design. A logo becomes a means for you to connect with your audience and showcase your individuality, thus it becomes an important tool for brand recognition.
By using the above tips, you can easily create a logo that is relatable to you, your target audience, and your profession. Create a logo that is timeless, versatile, and scalable. Don’t be afraid to explore and try to be as expressive as you can, it’s what makes you, YOU.