Personal branding books are a great place to learn about the best personal branding management and promotion techniques. You can read and employ techniques you learn from these books to help grow your personal brand. So, it doesn’t matter if you’re starting or have a long-running brand – use what you learn at any time.
We’ve picked the 12 best personal branding books you can read in 2021 to gradually improve your personal brand and get a handle on everything you need to do to take it to the next level. Each book delves into different techniques and methods you can employ to gain audience traction and build your brand. And so, you can redefine your brand or reinvent yourself. Furthermore, the books provide easy-to-follow steps and guidelines instead of just theory.
And so, let’s jump right into the best personal branding books you can buy. These books are excellent in that they provide a comprehensive and focused guide on personal branding. Furthermore, the author of each book is a knowledge-leader in personal branding and entrepreneurship. Therefore, you can rely on them to share advice based on their experience as personal branding experts. And so, here’s a quick look at our 12 best personal branding books.
12 Best Personal Branding Books
There are plenty of personal branding books out there dedicated to helping you kick-start or reinvent your brand. Moreover, a lot of these books come with step-wise guides and tips to help you succeed. However, it’s quite hard to find the ones you need to read. And so, we’ve selected the best books on personal branding and compiled them into this list –
1. Reinventing You
Reinventing You, just as the title suggests, gives you a defined outline of what it takes to redefine yourself and your personal brand. More importantly, writer Dorie Clark motivates readers to pursue passion projects to reinvent themselves. Regardless of where you are with your brand, you should give Reinventing You a read through.
If you do not see results, read through everything Dorie has to say in Reinventing You before you give up. The book teaches you about the nuances of chasing something you’re passionate about and bringing it to the world. Moreover, Dorie shares some excellent tips you can use to stand out from the crowd while reinventing yourself.
Overall, if you’re looking for change within your career or brand, Reinventing You will motivate you to chase your dreams.
2. Branding Pays
Branding Pays by Karen Kang is yet another book on reinventing yourself that focuses on providing a practical guide.
Karen is a thought-leader in the personal branding industry and runs BrandingPays LLC. The company revolves around personal branding, promotion, and management. Therefore, you rely on her personal branding expertise and the book to guide you on your personal branding journey. To give your brand a new look, motive, or value, grab yourself a copy of Branding Pays. You can use the book to get a competitive advantage over other leading brands in your niche.
3. Rise of the YouPreneur
Rise of the YouPreneur helps you organize your business or personal brand to make it future-proof. Author Chris Ducker takes years of experience with personal branding to create the perfect guide for content-creators, entrepreneurs, and freelancers. Therefore, you’ll see growth and success years down the line.
Chris coined the term YouPrenuer to encapsulate the business model that revolves around personal branding. Chris is aware of the struggles with personal branding and growth. And so, you rely on every bit of actionable information he shares through the book. If you’re looking for a must-read among the best books on personal branding, Rise of the YouPreneur is what you need.
4. A Winning Brand
A Winning Brand helps you start from the ground up and lets you develop a good brand. Therefore, new entrepreneurs looking for the best books on personal branding should grab a copy of A Winning Brand. Throughout the book, Kraig Kleeman helps you hone your skills and talent. From there, Kraig allows you to take those skills and incorporate them into your brand. You can also learn to create a remarkable personal brand statement using the book’s step-by-step guide. Furthermore, the book features practice questions you can use to test your understanding of new personal branding tips.
A Winning Brand trains you to take social media platforms by storm by teaching you all the latest tips. In the book, Kraig teaches entrepreneurs the best skills required to set-up popular social media accounts. Moreover, A Winning Brand explores everything you need to build the perfect personal branding website.
5. Personal Branding for Dummies
The “For Dummies” series offers excellent advice for beginners and novices on various topics. And Personal Branding for Dummies is no exception. Here, writer and personal branding expert Susan Chritton shares insight on the fundamentals of personal branding. Throughout the book, you’ll learn how to kick-start your brand, craft a unique promise, and deliver value to your customers. Furthermore, you’ll also learn how to reach your intended target audience and grow your market.
Personal Branding for Dummies helps you establish an online presence as well. The book details building an attractive bio and setting up profiles on all popular social media platforms.
6. Career Kred
Career Kred keeps things simple and explores four easy steps you can use to develop your online personality. Author Ryan Rhoten briefly highlights the critical decisions you need to make to become more recognizable online. In addition to helping you build your online character, Career Kred enables you to enhance your job search as well. Therefore, by following the four simple steps in this book, you can build a brand to push your career forward.
Ryan believes everyone has a shot at building a brand, and through his book, you can start creating your own.
7. Influencer – Building Your Personal Brand in the Age of Social Media
Harness the power of all social platforms through Influencer – Building Your Personal Brand in the Age of Social Media. To help establish a dominant online presence with your personal brand, author Brittany Hennessy offers industry-leading advice through her book.
The book offers tons of advice on developing and maintaining content on major social media platforms – namely Instagram. Therefore, if you want to increase audience reach or learn more about marketing yourself through social media, Brittany provides actionable information.
Overall, the book is excellent for industry-insider tips and paves the road for success – especially for female influencers.
8. Designing Your Life
Designing Your Life walks you through several life improvement activities that directly translate to career growth. Although the book shares excellent advice to improve different aspects of your life, it focuses on pushing your career forward. Moreover, you can use the book’s design thinking and planning principles to develop your personal brand. And so, you can apply everything you learn to your existing brand and grow it into an industry-leading brand.
The book heavily emphasizes how design-first thinking applies to all aspects of life. Throughout the book, you’ll learn practical skills to improve your life and personal brand. And so, it earns a well-deserving spot on the list of best books about personal branding.
9. Building a StoryBrand
To grow your personal brand, you need to build lasting business relationships with your clients and connect deeply with your audience. And so, to give yourself a voice customers will listen to, grab a copy of Building a StoryBrand. Throughout the book, you’ll learn the essential elements of building customer relationships and deliberately communicating to your audience. Furthermore, Building a StoryBrand drills the importance of speaking to customers about what your business is all about. Therefore, you will learn industry-leading techniques to grow your client base and hold onto them through deliberate communication and dedication. After all, the key to personal branding is keeping your audience informed. That is, your clients and audience should always be wary of your goals and ambitions as a brand. Furthermore, your clients should also know everything you stand for as a brand.
Building a StoryBrand is easily one of the best personal branding books if you want to learn how to build client relationships.
10. The Miracle Morning
The Miracle Morning and its sequel deliver everything you need to know to develop a transformative morning experience. Once you get your morning routine in check, you’ll drastically improve your brand and most aspects of your life. Mainly, you’ll notice improvements in your personal brand and career. With a concrete morning routine, you can focus on getting things done without worrying about not having enough time.
The Miracle Morning gives you a push in the right direction to start developing your brand in a disciplined way. Therefore, The Miracle Morning is one of the best books on personal branding that you can get right now.
11. Digital You
Digital You is one of the best personal branding books if you want to leave a digital footprint across social media. Design attractive biographies and create engaging content by following the tips laid out in this book by William Arruda. In addition to digital marketing strategies and personal brand management, you’ll learn how to make a great first impression. From there, the book dives into several lessons on leadership and network expansion.
Overall, if you’re looking for books about personal branding to refer to when struggling to grow your personal brand, Digital You is a perfect choice.
12. This is Marketing
A key aspect of personal branding is knowing how to market yourself to your audience and clients. And so, This is Marketing will walk you through the essential marketing skills you need to grow your brand.
With your newfound marketing abilities, you can connect with other leaders and present your brand in a positive light. Additionally, the book discusses the importance of establishing yourself within a niche rather than continually expanding into endless markets. An effective strategy in personal branding is marketing yourself to the right audience, and writer Seth Godin gets everything right in his book.
Final Words
All 12 books on our curated list help you tackle and solve different problems you’ll face when developing your brand. Therefore, if you’re looking for books on personal branding, our list should help you craft your unique personal brand.