If you’re trying to build a personal brand through different personal branding platforms online, you need to choose the right ones to advertise yourself and your content. It’s essential to pick the platforms where people in your niche are more likely to find you. You need to remember, those are the platforms where people will consume your content. Therefore, choosing the right platform is instrumental in growing as a personal brand and reaching out to more people.
Once you’ve drilled in the importance of creating a personal brand, a crucial step is choosing a platform. You need to understand which personal branding platforms will lead to the most growth. Therefore, today, we’re going to run you through the best social media platforms for personal branding. Once you’re through, you should be able to choose the best personal branding platforms for your brand.
If you can choose the right social media platform for your niche, it will undoubtedly lead to rapid growth. And so, choose wisely. Be sure to factor in the type of content the platform allows and the audience. Also, take the amount of effort you’ll need to put in when advertising your personal brand into consideration. Once you choose a platform to start from, you can expand and continue personal branding across all platforms.
10 Best Personal Branding Platforms
For branding, here are the social media platforms you can use right now to grow your business and personal brand –
1. Instagram
Instagram highlights the need to choose the best personal branding social media site carefully. That is, Instagram excels as the perfect platform for visual story-telling. And so, if you’re a visual story-teller and want to promote your brand, Instagram should be your choice. It’s because, for pictures, art, and videos, Instagram is the best personal branding platform period. As an additional benefit, you get to train your creative muscles, develop through feedback, and post bite-sized content consistently. This helps you to engage with your audience all the time.
If you believe that a picture is worth a thousand words, Instagram is one of the best personal branding platforms. There is no place better for your innovative designs, exciting photographs, and digital artwork. Furthermore, it allows you to consistently pump out creative content, which is the right mindset to have if you want to promote your personal brand.
2. Facebook
Facebook has the largest user base across all social media platforms. And so, you need to put in the extra effort to find the people in your niche due to the platform’s massive user base. Regardless, no matter what your niche is, you can at least guarantee that they will be on Facebook. Therefore, the best way to promote your personal brand on Facebook is to set up a business page associated with your personal brand. From there, you can invite past clients or customers to like the page or interact with content on the page.
Once you have a beautiful page set up reflecting your personal brand’s values, you can start sharing content. Because of the broad reach, a Facebook business page can give you, it’s essential to ensure that your content is engaging and accessible.
With Facebook being one of the best personal branding social media platforms for a mass reach, generating leads is easy. Also, Facebook helps creators start new relationships with customers, and interact with followers on the platform. The key to success on Facebook is to keep the conversation alive. That’s why you need to always interact with your audience through comments, regular posts, and discussions.
Check out 10 Effective Tips to Manage Your Personal Brand to Gain Reputation.
3. LinkedIn
LinkedIn is the best place to grow your brand’s professional network of business partners and clients. When using LinkedIn as your personal branding platform, you will have to maintain consistency in terms of appearance and content. That is, on LinkedIn, you can share insider knowledge about your niche to build an audience around the blogs you post. Furthermore, you can also work towards attaining different clients and connecting with people worldwide from your niche.
The key to personal branding success on LinkedIn is engaging with your audience and ensuring that you share rich content and interact with the content others in your niche post. Therefore, you should like, comment and publicly discuss topics from your niche. Consistent engagement is crucial when you’re trying to promote your brand through LinkedIn.
Therefore, if your personal brand is all about sharing industry knowledge about a particular niche and keeping up a professional appearance while networking, LinkedIn is one of the best personal branding platforms you can rely on.
4. YouTube
YouTube kicks it up a notch in terms of creative content and provides a platform where you can post videos based on your niche or brand. Therefore, you can use YouTube to push your creative limits to reach out to your audience. You can do this by regularly creating informative or educative content to reach a broader audience. You can also try collaborating with other experts on YouTube.
With YouTube, you can drastically improve engagement with your audience and clients due to its broad audience. That’s why it’s undoubtedly the best social media platform for personal branding make it easy for you to engage with your audience.
Furthermore, through YouTube, you leave behind a log of your brand, its values, and beliefs. That is, YouTube itself is a search engine for videos – therefore, whenever you publish content, you’re leaving behind a digital trail of your personal brand. To get the most out of YouTube, you can incorporate keywords into the video titles and associated metadata to help others find your niche and personal brand.
Staying consistent in content delivery and quality will drive your personal branding venture on YouTube towards success. Therefore, YouTube is arguably the best platform for personal branding if you can keep up with its creative demands.
5. Medium
Medium is the perfect place to blog about your niche and personal brand. If you don’t go through the trouble of setting up your blogging platform from the ground up, Medium is the perfect personal branding site for you.
With consistently high-quality blogs and regular posts, you should eventually find yourself as the go-to source of information within your niche. As a result, your personal brand will grow exponentially amongst your followers.
Through insightful blogs written to help people and answer some of the biggest questions within your niche, you can boost your personal brand’s popularity by a large margin.
Related Article: Best Tips for Creating a Personal Brand Identity over the Internet
6. Pinterest
If you have a personal brand website, actively pinning the content you post on Pinterest will help you drive traffic towards your main site. Therefore, by posting content regularly, with plenty of visual graphics, you can reach a broader audience through Pinterest and subsequently improve your personal branding across all platforms.
Here, your content’s quality is crucial, and you should ensure to pin your best posts or graphics. If you can master that, Pinterest allows you to present yourself as one of the knowledgeable people in your niche – and the go-to source of information.
7. Wikidot
A wiki is where you can host information about your business or niche and allow your followers and clients to contribute to the knowledge store. Through Wikidot, you can set up your own wiki to share informative content about your niche or personal brand. This adds another layer of customer engagement and provides your audience with something that they can easily share and get in touch with. Therefore, from a personal branding standpoint, having your own Wikidot page can go a long way towards promoting your brand. It also helps in exhibiting your knowledge of your niche or domain and allows you to reach more people. Therefore, to create a wiki accessible to your target audience, Wikidot is one of the best personal branding platforms.
Make sure you post and update content regularly on your Wikidot pages.
Check out our article on Personal Branding Photography to know everything about it.
8. Quora
If you’ve got years of experience and knowledge about your niche under your belt, Quora is the place to be. You can answer questions about your niche and give back to the community based on your expertise. Here, it’s essential to stay active and build a reputation by providing high-quality answers.
By answering questions and building a sizable reputation on Quora, you can cement yourself as one of the more reliable experts in your niche. Therefore, people will follow you and want to learn more from you. As a result, your personal brand will grow and get exposure as more people find you through Quora when seeking answers about your niche.
Quora stands out as a reputable hub for personal branding across all platforms through question and answer discussions. Therefore, if you have enough experience in your niche to provide insightful feedback to other people, Quora is the best personal branding platform where you should actively contribute.
9. SlideShare
Among the best social media platforms for personal branding, SlideShare is the perfect place for you to share your presentations and pitch decks. The platform allows you to host and share your work with your clients or followers. Any member of your audience, be it clients, customers, or followers, can look up your work through SlideShare and share it with others.
Therefore, if you plan on creating engaging slides and presentations that you want to share with your audience or clients, SlideShare is a great place to host this type of content. Therefore, as a personal brand, SlideShare is an invaluable resource and will allow you to brand yourself easily.
10. Your Personal Blog/Website
Hosting your personal blog or website under your domain is the best personal branding platform. You have full creative control over what goes on your site or blog and how your audience gets to interact with it. Furthermore, through your personal site, there’s a lot you can do to add interactivity. It’s called call-to-actions and they help you increase your reach and conversions.
A personal blog or website empowers your personal brand with growth and adds a lot of value to your business in general. Therefore, a personal blog/website is the best personal branding platform to promote your brand effectively. Furthermore, a personal website paves the way towards personal branding across all platforms and gives you more creative freedom. This is something that is lacking even from the best social media platforms for personal branding.
Final Words
We’ve looked through some of the best platforms for personal branding. However, the best way to go about personal branding is by using all of these social media platforms in tandem with your site or blog. You can create backlinks from the other social platforms onto your main site. This’ll let the world see everything you believe in and stand for as a brand. In all cases, the most important thing to do is to ensure that you’re active on all personal branding platforms. It is paramount that you keep your audience engaged by giving them content to consume. Furthermore, it would be best if you continue to persist in providing high-quality content for your audience.