Personal branding has become essential for all small businesses and solopreneurs out there. In today’s era of competitive marketing and communications, personal branding can get you the results you desire. Personal branding helps you stand out from the crowd, be unique, and share your skills and personality with your followers. Through personal branding, you define who you are? What do you do? And who your target audience is? Ultimately, it helps you reach out to the right audience and increases your brand awareness. There are many ways you can share your personality with your target audience and personal branding photography is one of them.
So what is personal branding photography? These are the images that define your brand through powerful visuals. They show people the person behind such a successful brand, that’s YOU. Thus it’s important that through your personal brand photos, you express your personality, your work ethic, and what your audience should expect when they work with you.
Your personal branding photography will set you apart from your competitors, tell your story, and make your personality shine through. Therefore, there are many aspects you need to consider before doing your professional shoot and we will discuss all that in this article. So let’s get started.
Does Your Business Need Personal Branding Photography?
YES! Your personal branding photography will be the first impression you have on your customers when they enter your website and thus every small business owner or solopreneur should invest in a professional shoot.
Either you own a small bakery, a home-made candle business, a jewelry store or you are a florist, a makeup artist, a musician, a real estate agent, etc, you need personal brand photography.
If you want to stand out from your competition, a professional shoot is all you need. Show your quirky, unique, and amazing personality through your personal branding photography and create a welcoming environment for your customers.
Check out Simple Tips to Create a Logo for Your Personal Brand if you want to design a perfect logo.
How to Prepare Yourself For a Personal Branding Photography Session?
Before a personal brand photography session, the photographer and the client need to know each other. Having a little Q/A session where you get to know what the client wants? What type of pictures they are looking for? What their brand is about? And much more.
It is important for both to know each other’s style and offer their suggestions and reviews. Some of the questions that you should prepare for are:
- How would you define yourself?
- What is your brand’s style and mission statement?
- What are you trying to communicate through your photos?
- What are your interests/hobbies?
- What do you offer to your customers?
The other thing you can take care of before the personal branding photography session is yourself. Choose a nice outfit, give yourself a manicure, indulge in a self-care routine, pick out the perfect location, and prep things that need to be included in the shoot.
It is also important that you be vocal about your style and opinions so the photographer can capture your personality perfectly.
What’s The Best Time to Invest in Personal Brand Photography?
Personal brand photography helps your customers connect with you as they can see the person behind the product or service and create valuable relationships. Thus, it’s important to invest in personal brand photography from the start, or when creating a social media presence, because visuals help in attracting customers and bringing a comfortable environment to your website or blog posts.
Its also necessary to change up your images after every few years or for a special occasion, but make sure that they are up to your brand’s style and remain consistent in their message.
Related Article: How to Brand Yourself – 6 Easy Steps to Get it Done
What Are The Best Ways to Use Personal Brand Photography?
Once you are done with your professional shoot, what are you going to do with so many photos? Besides the obvious, your personal brand photos must be incorporated in multiple ways to make you seem authentic and professional. It’s important that you maintain the same style and persona on every platform and thus a good marketing strategy is required on how and where to use your personal branding photos. Let’s look at some of the options below.
1. Social Media
Branding on social media platforms like Facebook, Instagram, and Twitter is all centered on visual graphics. They have a huge impact on the audience and thus are a great starting point for your personal branding photography use.
Instead of using stock images for your Facebook banner and posts, you can easily use your personal brand photos and bring an aesthetic feel to your profile. You should also use the same profile photo on every social media platform.
2. Website
Make your website memorable by strategically placing your personal brand photos throughout the website. Key placements include website banner, the home page, about page, etc. your welcoming face would be the first thing customers will see after entering your site, which is sure to build up trust and confidence.
3. Blog posts
Use your personal brand images on your blog posts and make them more appealing and attractive to the crowd.
Other options include using your photos in videos, emails, business cards, ads, brochures, and much more.
Related Article: 7 Actionable Tips on How to Improve Your Personal Brand
Let’s Wrap
By now you must be aware of what is personal branding photography and why is it important for your brand. Your personal brand photos help build a connection with your audience as they can finally place a face behind the brand. You can also convey your personality, your uniqueness, and your story through your images, and thus it’s important that they are highlighted all over your website and social media accounts.
Investing in a professional personal branding shoot can help you stand out from your competitors and level up your game.